Stop juggling
five tools to run
your D2C brand.

Two ways forward, your call. Option 1: connect your Shopify and use OrderLyne for ops only — WhatsApp automation, direct courier shipping, GSTR1 reports, abandoned cart, and Meta ad ROAS. Your Shopify store keeps running exactly as it is; OrderLyne becomes the back-office it never had. Option 2: migrate fully to OrderLyne — full online store with niche-tuned themes, custom domain, and the same ops layer — no more Shopify subscription. We'll help you migrate — talk to support and we'll walk you through it. Most merchants start with option 1 and migrate later once they see it working.

Three ways, depending on where you are. (1) If you sell on Instagram or WhatsApp with no website, OrderLyne gives you a full online store at yourstore.orderlyne.in — or your own custom domain like yourbrand.com. (2) If you already have a Shopify store and want to keep it, connect your store and use OrderLyne for ops only — no migration needed. (3) If you're tired of paying ₹4,500+/mo across Shopify and its apps, migrate fully to OrderLyne — migration assistance available for early customers.

No — and this is a real concern on template platforms, so we built around it. You pick from 15 themes shaped for different niches (skincare, jewellery, streetwear, home bakers, electronics, bridal, and more), then customise colours, fonts, section order, and every piece of copy in a live editor. Two skincare brands on the same theme end up looking nothing alike by the time their products, photos, and voice are in.

Pick the closest one. Every theme supports the same set of sections — hero, category grids, product grids, reviews, trust badges, FAQs, rich text, image + text, video, and more — and the editor lets you rearrange, hide, or rewrite any of them. The theme mainly sets your starting point: colours, fonts, and the copy that makes sense for that niche. You can still mould it into almost anything. And if you're truly stuck, tell us — we actively ship new themes based on what real merchants need.

Yes. Your products, collections, orders, customers, and reviews are completely separate from the theme. Switching themes only changes how your storefront looks — your catalog and your data stay exactly as they are. You can keep up to 3 themes saved at once, preview any of them as a real store, and switch with one click. No redesign, no data loss, no downtime.

You don't have to stop using Shiprocket. But if you have your own courier accounts with Delhivery, DTDC, or BlueDart, OrderLyne lets you ship directly at your own negotiated rates — no aggregator in the middle, your own remittance. WhatsApp automation and GSTR1 reports are also built in, so you stop paying for separate tools.

For most merchants, yes. OrderLyne includes COD confirmation, shipping updates, delivery notifications, and marketing broadcasts — all from your own WhatsApp Business Account. You connect your own WABA via Meta's official flow, messages go from your number, and you pay Meta directly for message costs. There's no per-message markup from us.

You have two options. Option 1: Connect your own WhatsApp Business Account via Meta's official OAuth flow — messages go from your number, your customers see your brand name, and you pay Meta directly for message costs. No markup from us. Option 2: Use OrderLyne's managed WhatsApp — zero setup, we handle the number. Messages will show your store name but come via OrderLyne's account. This is available as an add-on to any plan for ₹299/month for up to 200 messages. Most established brands prefer Option 1 for full branding control. If you're just starting out and want zero setup, Option 2 gets you running immediately.

If you don't want to set up your own WhatsApp Business Account, you can add OrderLyne's managed WhatsApp to any plan for ₹299/month. This includes up to 200 messages per month — order confirmations, shipping updates, and delivery notifications. Messages will include your store name but are sent from OrderLyne's WhatsApp number, not yours. If you need more than 200 messages/month or want messages to come from your own brand number, connecting your own WABA is the better fit.

Not at all. Meesho puts you next to thousands of other sellers and takes commission on every sale. OrderLyne is your own store — no other sellers, no commission, no one competing for your customers. You keep everything.

No. Connecting Shopify takes a few clicks. Setting up a storefront takes under 5 minutes. WhatsApp setup has a guided flow. If you can use Instagram, you can use OrderLyne.

You connect your own Delhivery, DTDC, or BlueDart account with your own credentials. Create shipments from orders in one click. Tracking updates go to customers on WhatsApp automatically. We're not a shipping aggregator — your rates and your courier relationship stay yours.

OrderLyne has a free plan with no time limit and no credit card required (50 orders/month, branded store, WhatsApp order alerts). Paid plans start at ₹499/month, with Growth at ₹1,299/month and Pro at ₹2,999/month. Every paid plan includes WhatsApp automation, shipping management, and a 14-day free trial.