Every tool your D2C brand needs.
One dashboard.
A complete online store with 15 niche themes, WhatsApp automation, direct courier shipping, and GSTR1 reports — for Indian D2C brands who want one platform, not five. Free plan, no credit card. Already on Shopify? Plug into our ops layer instead, or migrate fully when you're ready.
Your Branded Storefront
Get your own online store with your custom domain — yourbrand.com. Customers browse your catalog, pick sizes, and place orders directly. No DMs, no confusion, no Shopify fees.
- Connect your own domain — yourbrand.com with free SSL
- Or use yourstore.orderlyne.in to start instantly
- Put it in your Instagram bio — customers shop instantly
- Mobile-first product catalog with photos & variants
- Online payment + Cash on Delivery
- Custom branding with your logo and colours
Themes built for how you actually sell
Skip the design phase. Pick from 15 themes built for real niches — skincare, jewellery, streetwear, home bakers, electronics, bridal, and more. Each one comes with niche-shaped sections, copy, and layout so your store feels considered from day one. Then fine-tune colours, fonts, and sections in a live editor. No CSS. No designer.
- 15 niche-tuned themes — skincare, fashion, jewellery, streetwear, tech, bridal, decor, fitness, stationery, and more
- Live editor with desktop and mobile preview as you edit
- Drag-and-drop sections — hero, category grids, reviews, ingredients, trust badges, FAQs
- Colour and font customisation per theme, synced live across your storefront
- Light and dark themes — Hype, Phantom, Velvet, Slate for a moodier look
- Preview any theme as a real store before you activate it
Order Management Dashboard
Whether your orders come from Shopify webhooks or your own storefront, every order lands in one dashboard. Shopify orders sync automatically in real time.
- All orders in one place with full details
- Filter by status: pending, confirmed, shipped, delivered
- Shopify orders sync via webhooks in real time
- Order timeline from placement to delivery
- Manage COD confirmations before shipping
WhatsApp Automation
Connect your WhatsApp Business number. Works for both Shopify merchants and storefront sellers — COD confirmation, shipping updates, delivery notifications, all automated.
- Automatic order confirmation on WhatsApp
- COD verification before you ship
- Shipping updates with tracking link
- Delivery confirmation messages
- Custom message templates with your branding
WhatsApp Marketing Campaigns
Dropping a new collection? Running a sale? Send bulk WhatsApp messages to your customer list. Target by segment, track delivery and read rates, and drive repeat orders.
- Bulk WhatsApp broadcasts to your customer list
- Segment customers by order history and behaviour
- New collection announcements and sale alerts
- Track delivery rates, read rates, and clicks
- Schedule campaigns in advance
Shipping & Tracking
Connect YOUR Delhivery, DTDC, or BlueDart account with your own credentials. Not a shipping aggregator — your rates, your remittance, your courier relationship.
- Bring your own courier account (Delhivery, DTDC, BlueDart)
- One-click shipment creation from orders
- Real-time tracking updates
- NDR (Non-Delivery Report) management
- Automatic WhatsApp updates at every stage
- Courier remittance tracking and reports
Deep Business Analytics
Revenue trends, delivery performance, RTO rates — plus your Meta campaign ROAS if you run ads. Everything that tells you if your business is healthy.
- Revenue and sales trend dashboards
- Delivery success vs RTO analysis
- Top products and category performance
- Customer lifetime value and repeat rates
- Channel and traffic source breakdown
- Meta campaign ROAS and ad spend tracking
Custom Workflow Automation
Build your own automation rules without writing code. If X happens, do Y. Trigger actions based on order status, payment method, courier updates, or customer behaviour.
- Visual if-this-then-that rule builder
- Triggers: order placed, payment confirmed, shipment created, delivered, NDR raised
- Actions: send WhatsApp, tag customer, update order status, trigger report
- No code required
- Built for D2C brands managing real volume
Meta Campaign Analytics
See your Facebook and Instagram ad performance inside OrderLyne — ROAS, spending trends, cost per order, revenue by campaign. Finally understand which ads are actually making you money.
- Connect your Meta Business account
- ROAS by campaign, ad set, and ad
- Ad spend vs revenue trends over time
- Cost per order by campaign
- Compare campaign performance across periods
Automated Reports & GST Filing
GSTR1-ready reports, courier remittance summaries, revenue breakdowns — generated automatically. Schedule them to your email weekly, fortnightly, or monthly. Stop doing this manually.
- GST-ready invoice generation for every order
- Monthly sales summaries for filing
- Revenue and tax breakdowns by period
- Export to Excel and PDF
- Branded invoices with your logo and GSTIN
- Scheduled email delivery of all reports
Customer Profiles
Every customer who orders gets a profile automatically. See their order history, total spend, contact details, and communication log — all in one place.
- Auto-created customer profiles from orders
- Full order history per customer
- Lifetime value and total spend tracking
- Contact details and delivery addresses
- Segment customers for targeted campaigns
Works with the tools you already use
Connect your Shopify store, WhatsApp, Meta ads, and courier accounts.
Ready to run your D2C brand
from one dashboard?
Set it up in minutes. Free plan, no credit card. Replace your scattered tools today.