Start free. Upgrade when you outgrow it.
The Free plan covers your first 50 orders/month with a branded store and WhatsApp order alerts. Move to Starter, Growth, or Pro when you need more — never a per-order fee, never a sales commission.
Connect your own WABA, or use our managed option from ₹299/mo
Free
Start free — no credit card required.
No credit card required
- 50 orders / month
- Branded storefront on yourstore.orderlyne.in
- WhatsApp order alerts
- COD + online payments
- Basic analytics
Starter
For new D2C brands ready to grow beyond DMs.
- Unlimited orders
- WhatsApp automation flows
- Multi-courier shipping (Delhivery, DTDC, Bluedart)
- GSTR1 reports
- Abandoned cart recovery
Growth
For scaling brands running paid acquisition.
- Custom domain (yourbrand.com)
- Meta + Google ROAS tracking
- WhatsApp broadcast campaigns
- Custom WhatsApp drip flows
- Priority email + chat support
Pro
For mature brands with high order volume and a team.
- Up to 3 stores, 10 staff seats
- WhatsApp A/B testing
- Advanced team permissions
- API access + webhooks
- Dedicated onboarding
All prices in INR, exclusive of 18% GST. See all features.
Compare all features
Every feature, side by side.
| Feature | Free | Starter | Growth | Pro |
|---|---|---|---|---|
Online store | ||||
| Branded storefront | ||||
| Custom domain (yourbrand.com) | ||||
| Themes | 1 | 3 | All 15 | All 15 |
| Monthly orders | 50 | Unlimited | Unlimited | Unlimited |
| COD + online payments | ||||
| Order alerts + 2-way chat | ||||
| Automation flows (COD, shipping, delivery) | ||||
| Abandoned cart recovery | ||||
| Broadcasts + drip sequences | ||||
| A/B testing on campaigns | ||||
Shipping & operations | ||||
| Direct courier integration | ||||
| NDR management | ||||
| Custom workflow builder | ||||
Reports & analytics | ||||
| Basic analytics | ||||
| GSTR1-ready exports | ||||
| Scheduled email reports | ||||
| Meta ad ROAS tracking | ||||
Team & support | ||||
| Stores | 1 | 1 | 1 | 3 |
| Staff seats | 1 | 2 | 5 | 10 |
| Email support | ||||
| Priority + chat support | ||||
| Dedicated onboarding | ||||
Online store
Branded storefront
- Free
- Free: included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
Custom domain (yourbrand.com)
- Free
- Free: not included
- Starter
- Starter: not included
- Growth
- Growth: included
- Pro
- Pro: included
Themes
- Free
- 1
- Starter
- 3
- Growth
- All 15
- Pro
- All 15
Monthly orders
- Free
- 50
- Starter
- Unlimited
- Growth
- Unlimited
- Pro
- Unlimited
COD + online payments
- Free
- Free: included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
Order alerts + 2-way chat
- Free
- Free: included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
Automation flows (COD, shipping, delivery)
- Free
- Free: not included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
Abandoned cart recovery
- Free
- Free: not included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
Broadcasts + drip sequences
- Free
- Free: not included
- Starter
- Starter: not included
- Growth
- Growth: included
- Pro
- Pro: included
A/B testing on campaigns
- Free
- Free: not included
- Starter
- Starter: not included
- Growth
- Growth: not included
- Pro
- Pro: included
Shipping & operations
Direct courier integration
- Free
- Free: included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
NDR management
- Free
- Free: not included
- Starter
- Starter: not included
- Growth
- Growth: included
- Pro
- Pro: included
Custom workflow builder
- Free
- Free: not included
- Starter
- Starter: not included
- Growth
- Growth: included
- Pro
- Pro: included
Reports & analytics
Basic analytics
- Free
- Free: included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
GSTR1-ready exports
- Free
- Free: not included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
Scheduled email reports
- Free
- Free: not included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
Meta ad ROAS tracking
- Free
- Free: not included
- Starter
- Starter: not included
- Growth
- Growth: included
- Pro
- Pro: included
Team & support
Stores
- Free
- 1
- Starter
- 1
- Growth
- 1
- Pro
- 3
Staff seats
- Free
- 1
- Starter
- 2
- Growth
- 5
- Pro
- 10
Email support
- Free
- Free: included
- Starter
- Starter: included
- Growth
- Growth: included
- Pro
- Pro: included
Priority + chat support
- Free
- Free: not included
- Starter
- Starter: not included
- Growth
- Growth: included
- Pro
- Pro: included
Dedicated onboarding
- Free
- Free: not included
- Starter
- Starter: not included
- Growth
- Growth: not included
- Pro
- Pro: included
Questions, answered.
Everything you need to know before picking a plan. Can't find what you're looking for? Ask us directly.
All four give you the OrderLyne platform — online store, WhatsApp from your own WhatsApp Business Account, direct courier shipping, and analytics. They differ on features and limits. Free (₹0/mo) covers up to 50 orders/month, 1 theme, and WhatsApp order alerts + 2-way chat — for solo merchants getting started. Starter (₹499/mo) lifts the order cap, adds 3 themes, abandoned cart recovery on WhatsApp, GSTR1-ready exports, and scheduled email reports. Growth (₹1,299/mo) adds custom domain (yourbrand.com), all themes, the full WhatsApp marketing surface (broadcasts + drip flows), NDR management, the custom workflow builder, and Meta ad ROAS. Pro (₹2,999/mo) adds 3 stores, 10 staff seats, WhatsApp A/B testing, advanced team permissions, and dedicated onboarding. See the full Compare table above for the feature-by-feature breakdown.
Only on the Free plan, which is capped at 50 orders/month. Starter, Growth, and Pro are all unlimited — sell as much as you can. We don't charge per-order transaction fees on any plan. Paid plans differentiate by features (custom domain, GSTR1, Meta ROAS, multi-store, API) and team seats, not by sales volume.
Yes — custom domains are available on the Growth plan and above. Add your domain (yourbrand.com or shop.yourbrand.com) from the dashboard, add a single DNS record at your provider, and we handle the rest. SSL certificates are provisioned automatically via Let's Encrypt — zero technical setup, and we renew them for you. On Free and Starter, your storefront is available at yourstore.orderlyne.in.
You have two options. Option 1 — connect your own WABA: messages go from your number, full branding control, you pay Meta directly for conversations, no markup from us. Option 2 — OrderLyne managed WhatsApp: available as an add-on to any plan for ₹299/month, includes up to 200 messages/month, zero setup required. Recommended for merchants who want to skip the Meta verification process.
All plans connect to your own WhatsApp Business Account. Free includes order alerts and 2-way inbound chat. Starter, Growth, and Pro add full automation — COD confirmation, shipping and delivery flows, abandoned cart recovery, and custom WhatsApp templates. Growth and Pro additionally unlock the marketing surface: WhatsApp broadcasts, drip sequences, and (Pro) A/B testing. You pay Meta directly for message costs; there's no per-message markup from us.
Yes — two paths. (1) Connect your Shopify store and use OrderLyne for ops only (WhatsApp, shipping, GSTR1, analytics). Your Shopify store keeps running. (2) Or migrate fully to OrderLyne and stop paying Shopify entirely. Most merchants on Shopify save ₹4,000–₹5,000/month after migrating, since they cancel Shopify + AiSensy + Shiprocket + Judge.me. Talk to support before you migrate and we'll walk you through it.
Yes, anytime from Settings → Subscription. Upgrading is immediate and we prorate the difference against your next bill. Downgrading takes effect at the end of your current billing cycle so you don't lose access to features you've already paid for. Your data, stores, workflows, and integrations stay intact across plan changes.
The Free plan is free forever — no card needed, no trial clock. Starter, Growth, and Pro come with a 14-day free trial of the full plan; you only add payment details when you decide to continue after the trial.
We accept all major Indian credit and debit cards, UPI, net banking, and wallets through Razorpay. For yearly plans, you can also pay via NEFT/bank transfer — contact support and we'll share invoice details. All prices are in INR and exclusive of 18% GST. You get a GST-compliant invoice every month for your records.
Yes — no lock-ins, no cancellation fees. Cancel from Settings → Subscription and you'll keep access until the end of your current billing period. Your data stays in your account for 30 days after cancellation in case you want to come back. Yearly plans can be cancelled with a pro-rated refund for unused months.
Still have questions?
We usually reply within a few hours.
Not sure which plan? We'll help.
Talk to us — we'll help you pick the right plan for what you're building.
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