Moved on from Instamojo stores? Good call.
Instamojo has scaled back storefront features and pushed sellers toward payments-only. If you're still running an Instamojo store, you're on a platform that's no longer prioritised. OrderLyne is built for D2C, with a real roadmap.
- A proper ecommerce store with 15 niche themes — not a payment link with products
- Your own WhatsApp Business API + automated order flows
- Direct courier shipping at your own negotiated rates
- Product reviews, abandoned cart, GSTR1 — built in
Free plan available · No credit card required · Works with existing Instamojo data
Full comparison
OrderLyne vs Instamojo, feature by feature
The honest breakdown. Every feature a growing Indian D2C brand actually uses — and who covers it.
| Feature | OrderLyne | Instamojo |
|---|---|---|
Online store | ||
| Full product catalog with variants | ||
| Proper theme library | 15 niche-tuned | |
| Custom domain + free SSL | ||
| Product reviews with photos & moderation | ||
| Collection pages with sort + filters | ||
| Advanced discount engine | ||
| Order + COD + delivery messages | ||
| Marketing broadcasts with analytics | ||
| Drip sequences + A/B testing | ||
| Abandoned cart recovery via WhatsApp | ||
Shipping | ||
| Direct courier integration (own accounts) | ||
| Own rates + remittance | ||
| NDR/RTO automation | ||
Payments | ||
| Razorpay + Cashfree native | ||
| Cash on Delivery first-class | ||
| UPI AutoPay mandates | ||
Analytics & reports | ||
| GSTR1 tax reports | ||
| Meta ad campaign ROAS | ||
| Scheduled email reports | ||
Online store
Full product catalog with variants
OrderLyne
Instamojo
Proper theme library
OrderLyne
Instamojo
Custom domain + free SSL
OrderLyne
Instamojo
Product reviews with photos & moderation
OrderLyne
Instamojo
Collection pages with sort + filters
OrderLyne
Instamojo
Advanced discount engine
OrderLyne
Instamojo
Order + COD + delivery messages
OrderLyne
Instamojo
Marketing broadcasts with analytics
OrderLyne
Instamojo
Drip sequences + A/B testing
OrderLyne
Instamojo
Abandoned cart recovery via WhatsApp
OrderLyne
Instamojo
Shipping
Direct courier integration (own accounts)
OrderLyne
Instamojo
Own rates + remittance
OrderLyne
Instamojo
NDR/RTO automation
OrderLyne
Instamojo
Payments
Razorpay + Cashfree native
OrderLyne
Instamojo
Cash on Delivery first-class
OrderLyne
Instamojo
UPI AutoPay mandates
OrderLyne
Instamojo
Analytics & reports
GSTR1 tax reports
OrderLyne
Instamojo
Meta ad campaign ROAS
OrderLyne
Instamojo
Scheduled email reports
OrderLyne
Instamojo
What you'd save every month
Realistic estimates for a growing Indian D2C brand running roughly 500 orders/month. Actual stack costs vary — most merchants find they underestimate.
Current stack
Instamojo + the apps you add
Instamojo store
Plus 2–3% transaction fees
₹500/mo
WhatsApp automation tool
Separate AiSensy-class tool
₹1,800/mo
Shipping aggregator
Shiprocket markup
₹800/mo
Reviews / cart apps
Third-party plugins
₹999/mo
Total monthly
₹4,099/mo
With OrderLyne
Everything, one subscription
- Full online store + 15 niche themes
- WhatsApp flows + marketing broadcasts
- Direct couriers at your rates
- Reviews + moderation
- Abandoned cart recovery
- GSTR1 + Meta ROAS reporting
Total monthly
₹1,299/mo
You save
₹2,800/mo · ₹33,600/year
68%
We'll move you over. For free.
Instamojo stores are usually lean — migrations go fast. Most sellers find they can upgrade themes and add features they couldn't access before.
What happens
- 01
Export Instamojo data
Products, customers, order history.
- 02
Pick your niche theme
From 15 themes built for Indian D2C niches.
- 03
Populate catalog + branding
Colours, fonts, hero images, policies.
- 04
Connect WhatsApp + couriers
Your own WABA and courier accounts.
- 05
Switch payments + domain
Razorpay/Cashfree setup, domain pointing, SSL auto-provision.
Included, no extra charge
- Catalog migration
- Customer import
- Theme setup
- Payment gateway setup
- WhatsApp + courier setup
- Founder call
Questions
About switching from Instamojo
Instamojo pivoted more toward payments in recent years. Storefront features haven't received the same investment as the core payment product. If you're still on the store plan, most D2C brands now find better value elsewhere.
Yes — we import customer data. If you have recurring mandates on Instamojo, those stay there; new mandates can be set up via Cashfree UPI AutoPay on OrderLyne.
OrderLyne supports Razorpay and Cashfree natively — you set up your own merchant accounts (most sellers already have Razorpay). No per-transaction platform markup from OrderLyne.
If you have a custom domain on Instamojo (like yourbrand.com), you own it — point DNS to OrderLyne, free SSL auto-provisions. If you were on an Instamojo subdomain, we give you a branded subdomain (yourstore.orderlyne.in) by default.
We ship new features weekly, focused entirely on D2C operations — WhatsApp flows, courier integrations, GSTR1, themes, analytics. You can see the changelog in the dashboard.
Also compare
See how OrderLyne stacks up against others
OrderLyne vs Shopify
The Shopify alternative built for Indian D2C. Everything Shopify gives you, plus WhatsApp, shipping, and GSTR1 — one subscription.
Potential savings
₹59,916/year
OrderLyne vs Dukaan
Outgrown Dukaan's template ceiling? Get 15 niche-tuned themes, your own WhatsApp API, and direct courier accounts.
Potential savings
₹33,000/year
OrderLyne vs AiSensy
AiSensy does WhatsApp. OrderLyne does WhatsApp + your store + shipping + reports. One subscription.
Potential savings
₹53,940/year
Ready to leave Instamojo behind?
Free plan, no credit card. A real founder will help you set up. If it's not better, we'll tell you to stay where you are.